Cosmetic family of products
Although the product container or the bottle is what the customer would keep on their dressing table and not the entire packaging but the packaging plays an important role. The container of the product is what people would see when every time it is used. The packaging is however seen only once when the product is bought for the very first time.
The reason that the product packaging of hair spray is important because the customer cannot tell the quality of the product before using it. They can however judge the product depending on the outer packaging. A hair spray with bland and boring packaging would not get any attention from the customers but the product that can catch the eye is picked up first and looked upon with interest. Once the customer has picked up a product there are more chances that the customer will buy the same product unless they find something that can change their mind.
Packaging develops trust
The trust between the product and the customer is developed over time and the packaging of the product plays an important role in this relationship. The packaging is what the customer comes to recognize over time. If the company were to keep their logo and design same but change the box of the hair spray the customer would have a hard time finding the same product among all the other products. They might even hesitate to buy that product again thinking that it is a different product than they used before.
The packaging is what keeps the customer loyal to the same product if the product quality is what keeps the customer loyal to the same brand. It is very difficult to tell the quality of the product just by looking at the product packaging. The one thing that is possible to convey with the packaging of the product is the appearance and the aesthetics of the product.
These boxes of the hair spray do not have be created specially to do anything extraordinary. These can be simple boxes that can convey the brand image to the customers without having to open the packaging. The boxing of the product says a lot about it and when the customer unboxes the product, they are expecting an even better product than the box. If these two expectations are met, the chances for the customer to use the same product again are greater.
Packaging and the product should work together
The hair spray boxes are not a very complicated product. These products are bought by people who are associated with either the television industry on wholesale level. The other type of customers are the normal people who use these hair sprays for their everyday use. These people however only buy these products when they need it. It means that these customers will wait until they have used the first bottle of the hair spray before buying the next one.
Among these customers some would like to experiment with the newer products every time while the others would want to stick to their regular brand and product that suited their hair. It is not so difficult to get the attention of the customers who like to use fancy products. There only needs to be few adjustments to the hair spray boxes and they can attract customers.
The simplest of the things is to use a material that does not feel cheap when touching. If the material is good enough for the container that should be good for the packaging as well. The idea that the packaging would end up in trash and that it can be any material does not work these days. Packaging is as important as the product itself. If the customer is not satisfied with the packaging, they will probably not even open the box to see the product inside. No matter how good the product is inside the packaging, if it is not opened, there is no point of the packaging.
Simple and meaningful packaging by Custom Buy Boxes
The hair spray boxes are not something fancy and they should not be treated as such. For every product there is some standard and the boxes for the perfume could be the ones with fancy designs. As for the hair spray products, the customers only expect a decent material and with the enough attractions. These attractions can be anything that are printed on the outer box of the product.
For the starters, the manufactures could use the gender specific advertisement on the product packaging. It means that the color scheme for the packaging could be changed according to the product specification. If the product that is being sols is for the male customers, the package could be made out of blue or grey colors.
On the other hand, to make the female customers buy the product, the packaging could have pink or bright colors. The use of the colors is an important factor when making the packaging of the product. It can be appealing to the eyes as well as increase the sales of the product.